FAQ

What types of projects do you specialize in?
We specialize in thought-leadership content backed by creative, data-driven research. Our work blends creative question design with statistical depth, uncovering insights that resonate across cultural and generational lines. In one recent study, apart from the typical influences, we discovered a deeper driver: that the father’s brand preference significantly shaped his children’s choices. This kind of finding doesn’t just inform—it transforms how our clients position their products and lead the story telling. We apply the same expertise to Strategic Market Research and Expert Opinion Services.

How do you structure your pricing?
Pricing depends on the service type and scale. Projects range from 3 to any number of participants, starting at $3,000 for expert studies. The number of recommended participants will depend on purpose. For validating strategy and direction, we recommend at least 300 participants. Pricing also depend on target profiles, length and type of engagement. Some projects are eligible for up to 50% funding via Singapore’s EDG.

What’s your typical engagement process?
Most projects take 4–5 weeks. Smaller tests (e.g., 12 consumers) can be completed in 4 weeks; larger studies (e.g., 1,000+ participants) follow a structured timeline from data collection to final reporting and typically take 4-6 weeks.

Can I customize a module or combine services?
Absolutely. You can mix content creation, expert interviews, and research modules. We offer traditional and AI-driven options, always anchored by human orchestration and insight.

How do you ensure cultural relevance in your insights or content?
We design creative, locally attuned questions and validate findings with on-the-ground partners. We also iterate using past studies and generative AI to ensure depth and accuracy.

How do you collaborate with internal teams or external experts?
We collaborate with long-standing partners across 30+ countries, tapping into a network of 50 million consumers and certified consultants in 46 markets. See our network.

What industries or markets do you have experience in?
We’re most active in Singapore and Southeast Asia, with occasional projects in the US, UK, Australia, and New Zealand. Our experience span across a wide range of industries; from food, technology, lifestyle and luxury to financial services or healthcare. See our client and brand experience.

How do you tailor insights for niche audiences or regional markets?
Tailoring happens not just at the start—but throughout the engagement. Once we’ve aligned on your goals, we adapt everything from sampling strategies to content tone and delivery formats based on your audience’s context. For niche groups—like Porsche drivers or elderly individuals living alone—we consider behavioural nuance and cultural cues that shape how insights are gathered and interpreted. In Southeast Asia, this often means blending local expertise with platform-specific behaviours, or adjusting how we frame questions to surface deeper, more relevant responses.

How do you handle data privacy and confidentiality?
All client data remains confidential and proprietary. We follow global codes of conduct as certified consultants. See our privacy policy.

What kind of outcomes or deliverables can I expect?
Depending on the module, you’ll receive ready-to-use articles, clean datasets, topline summaries, or full reports in Word or PowerPoint.